The film was released on 8th April 2005, opening on 75 prints UK wide, in a combination of established independent cinemas and multiplexes concentrated in greater London and other major urban centres.
The poster design aims to convey the look, subject and tone of the film, supported by key press quotes, while also foregrounding the major presence of Walters.
The ad campaign, too, aimed for diverse audiences, interested in film and music, urban black and white. The campaign included advertising in all of the national daily newspapers that allocate significant space to film reviews, plus two tabloids, newspapers with a black perspective, a selective London Underground campaign and extensive use of radio stations with a concentration on R 'n' B and Garage, the musical forms with which Walters is associated.
Towards the end of its first six months of theatrical release, the film had grossed an impressive £450,000 at the UK box office, most of this achieved in carefully selected urban multiplexes rather than specialised cinemas. It was anticipated that the substantial audiences and awareness generated for the theatrical release would ensure success for the DVD release of the film, six months after the theatrical opening.
http://film.guardian.co.uk/News_Story/Critic_Review/Guardian_review/0,4267,1454424,00.html
http://www.viewlondon.co.uk/films/bullet-boy-film-review-9050.html
http://www.rottentomatoes.com/m/bullet_boy/
Tuesday, 29 November 2011
Tuesday, 22 November 2011
Gladiator - Marketing Campaign
Trailer- http://www.youtube.com/watch?v=IvTT29cavKo
Advertised by blogs, posters, classic lines ''Are you not entertained?'', merchandise.
Advertised by blogs, posters, classic lines ''Are you not entertained?'', merchandise.
Tuesday, 15 November 2011
Jurassic Park Essay
Jurassic Park Kitchen Scene
Analysis of Cinematography
The opening shot instantly creates a tense atmosphere as the camera peers over the kitchen cabinate at the back of the room, staring at the dinosaur that entered the kitchen. The camera crabs across the back of the room, then to a medium close-up of the panicked reaction of two terrified children and the camera holts their reaction at a side angle view. At this angle we get to see a lot more of the shadows and background creating an earie and frightening atmosphere. A straight cut then goes on to show the next shot, which is a medium shot of the Raptor from side-on, and the camera is placed again as if it is peering aside a kitchen cabinate. The next shot used is a low-angle long shot of the full Dinosaur from the back of the room as it calls its friend, shooting the shot from this angle creates the sense that the dinosaur over powers the children and makes them seem larger. The camera jerks up a little and slowly crabs to another reaction of the panicked children. The way the camera moves is like it is an added character to the scene, as if the audience are playing a part of the movie, as when the children are in the shot the camera is an equal level and also when we the Dinosaur is in the shot, the camera appears to be peaking out over a kitchen cabinate. This makes the audience engage with the film as if it is happening to them.
The next shot is another low-angle shot of the dinosaur, however this shot is a a medium long shot at a diagonal level. The shot shows the Raptors friend entering the room, and makes the two creatures look even more fearsome by using the low-angle shot even closer. Also in the shot, a lot of shadows are created by using upper lighting which maintains the earie feel to the atmosphere alongside a red coloured tinge to the door the Dinosaurs entered from. The red coloured tinge adds a sense of danger and alert to the shot, and also represents the colour of blood which relates to the children if they are caught by the Raptor. The shot tracks both of the dinosaurs actions in a way, as it looks like the camera is moving its 'head' watching the dinosaurs which proves the sense of the audience being part of the film. The shot then switches back to an over the shoulder two-shot of the girl who is peering over the cabinate at one of the dinosaurs, as the girl returns to her position next to her brother as she realises two dinosaurs are in the room the camera pans back with her to show the boy and the girl at a medium close-up at a side angle view.
Analysis of Cinematography
The opening shot instantly creates a tense atmosphere as the camera peers over the kitchen cabinate at the back of the room, staring at the dinosaur that entered the kitchen. The camera crabs across the back of the room, then to a medium close-up of the panicked reaction of two terrified children and the camera holts their reaction at a side angle view. At this angle we get to see a lot more of the shadows and background creating an earie and frightening atmosphere. A straight cut then goes on to show the next shot, which is a medium shot of the Raptor from side-on, and the camera is placed again as if it is peering aside a kitchen cabinate. The next shot used is a low-angle long shot of the full Dinosaur from the back of the room as it calls its friend, shooting the shot from this angle creates the sense that the dinosaur over powers the children and makes them seem larger. The camera jerks up a little and slowly crabs to another reaction of the panicked children. The way the camera moves is like it is an added character to the scene, as if the audience are playing a part of the movie, as when the children are in the shot the camera is an equal level and also when we the Dinosaur is in the shot, the camera appears to be peaking out over a kitchen cabinate. This makes the audience engage with the film as if it is happening to them.
The next shot is another low-angle shot of the dinosaur, however this shot is a a medium long shot at a diagonal level. The shot shows the Raptors friend entering the room, and makes the two creatures look even more fearsome by using the low-angle shot even closer. Also in the shot, a lot of shadows are created by using upper lighting which maintains the earie feel to the atmosphere alongside a red coloured tinge to the door the Dinosaurs entered from. The red coloured tinge adds a sense of danger and alert to the shot, and also represents the colour of blood which relates to the children if they are caught by the Raptor. The shot tracks both of the dinosaurs actions in a way, as it looks like the camera is moving its 'head' watching the dinosaurs which proves the sense of the audience being part of the film. The shot then switches back to an over the shoulder two-shot of the girl who is peering over the cabinate at one of the dinosaurs, as the girl returns to her position next to her brother as she realises two dinosaurs are in the room the camera pans back with her to show the boy and the girl at a medium close-up at a side angle view.
Friday, 11 November 2011
Bullet Boy
Directed by- Saul Dibb
Producer- Ruth Caleb, Mark Ruthe
Distributed by- Verve Pictures
Production Companies- BBC Films, UK Film Council, Shine
Producer- Ruth Caleb, Mark Ruthe
Distributed by- Verve Pictures
Production Companies- BBC Films, UK Film Council, Shine
Tuesday, 8 November 2011
Old Hollywood- Unit Producer System
The old Hollywood Film Directors would make around 6-8 different films per year which would make the film not as good quality as it could possibly because it each individual film would be rushed. Actors and Actresses were signed to Film Studios and would only star in films that the company they were signed to owned. These studios were also specialized in a specific genre, and with the same genre and same stars in the films it would get quite repetitive. However, Cinemas in Old Hollywood were classed as 'the place to be' and higher class people would be directed to a seat by an usher. Also, the cinemas were massive elaborate buildings, these make the cinema more of a place to socialize with friends on a weekend.
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